Media Kit & Brand Assets
Everything you need to talk about MelPump. Logos, descriptions, and brand guidelines.
Logos & Icons
Copywriting & Descriptions
Tagline
Your heat pump, finally working for you.
One-Liner (Short)
MelPump turns your heat pump into a smart, cost-saving energy machine - no extra hardware required.
Standard Description (Full)
MelPump is a monitoring and control platform for heat pump owners who want to spend less on energy and more time on what matters. Connect your existing heat pump in minutes - no extra hardware needed - and get live data, energy history, smart automations, and push alerts right in your phone. Smart Energy mode automatically shifts your heating to cheap electricity hours. Solar mode maximizes self-consumption from your panels. And built-in alarms against short-cycling means your equipment lasts longer. Supports 26+ brands including Mitsubishi, Daikin, and Panasonic.
Press / Journalist Blurb
MelPump is an independent monitoring and optimization platform for residential and commercial heat pump installations. Compatible with 26+ brands via native cloud APIs and direct MQTT connections, it provides real-time operational data at 1-minute intervals, detailed energy reporting, smart scheduling tied to dynamic electricity tariffs, and solar self-consumption optimization. MelPump gives everyday heat pump owners the visibility and control that used to require a professional installer - at €2-2.5 per device per month.
Feature Highlights (bullet list)
• Smart Energy mode - auto-adjusts heating to the cheapest electricity hours • Solar Mode - maximizes self-consumption from PV panels • Short-cycle protection to extend equipment lifespan • Energy reports: daily, monthly, and yearly views • Push & email alerts for alarms and anomalies • Advanced Reports with 5 minutes intervals • Supports 26+ brands - Mitsubishi, Daikin, Panasonic, and more • No extra hardware required for MelCloud users • From €2-2.5 per device per month
Brand Colors
Primary Red
#BD2426
On-Surface
#111D23